An “app store” for embedded devices

A secure, lightweight, embedded platform that enables after-sale features and upgrades.

Available exclusively for Nordic-based products

Untapped resources

Your device has more to give, and we can help you make the most of it. Spare CPU cycles, an extra I/O port or an unused Bluetooth channel could all give your device new life. With obvıous, you can package up existing functions or make new ones, charge a fair price and open up new revenue streams.

Effortless partnership

With obvıous on board, partnering with a third-party service provider couldn’t be easier. We do all the hard work to ensure compatibility, so both the service provider and the device OEM can focus on what they do best.

Management made easy

Product metrics? Precisely. Secure provisioning? Sure! Over-the-air updates? Obviously. Fleet management has never been more intuitive. Keep tabs on your devices and keep them operational longer.

“Obvious adds another dimension to our leading edge wireless technologies. We were at the forefront of Over-the-Air Device-Firmware-Upgrade (OTA DFU) on our Bluetooth enabled radios, which has enabled our customers to update their end products in the field. The Obvious platform takes this one step further and enables our customers to not only bring more value to their products, but also add a new app based revenue stream, similar to what consumers have already embraced on their smart phones for years.“
Thomas Soederholm
Director of Business Development
Nordic Semiconductor


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